Nuclear Arms Race

UNIT 9 ARMS RACE AND THE NUCLEAR THREAT Structure Objectives Introduction Background to the Nuclear Arms Race 9. 2. 1 9. 2. 2 9. 2. 3 The Beginning : Birth of the Nuclear Arms Race The Manhatten Project Rationale for the Arms Race in the Post War Period The Nuclear Arms Race : How it is different from all the Previous Arms Races in History 9. 3. 1 9. 3. 2. 9. 3. 3. The Trinity Test Hiroshima and Nagasaki Bombings ‘New York Times' and the Trinity Test Different Phases of the Nuclear Arms Race in the Post-War Period 9. 4. 1 9. 4. 2 9. 4. 3 9. 4. 4 9. 4. 5 9. 4. 6 9. 4. 7 9. 4. 8 Fear of the Soviets and Communism 945 to 1953 : Period of US Monopoly 1957 to 1968 : Period of ‘Missile Crisis' and the ICBM Race 1968 to late 1970s : Period of MIRV and ICBM Race 1981 : Reagan's Strategic Modernization Plan 1983 : Militarization of Space-Reagan's Star War Programme 1984-1991 : Nuclear Arms Race in the Gorbachev Era and the last days of collapsing Soviet Union. 1991 to 1997 : Nuclea r Arms Race after the Collapse of Soviet Union Nuclear Arms Race in the Third World and South Asia 9. 5. 1 9. 5. 2 95. 3 9. 5. 4 Acquisition of Nuclear Capability by China and start of Arms Race in South Asia India, Pakistan and the Nuclear Arms Race Domino Theory' in South Asia General Complexion of Arms Race in South Asia Let Us Sum Up Key Words Some Useful Books Answers to Check Your Progress Exercises 9. 0 OBJECTIVES This unit deals with Arms Race and the Nuclear Threat in the present day world. After studying this unit, you will be in a position to: understand the background to the nuclear arms race; explain how the nuclear arms race is different from all the previous arms races; discuss the different phases of the nuclear arms race in the post-war period; and emarnine the nuclear arms race in the Third World and especially in South Asia. . 1 INTRODUCTION This unit on ‘Arms Race and Nuclear Threat' is part of Block 3 which deals with what is called the ‘Cold War Per iod'; i. e. , after the Second World War and the emergence of what is termed as Superpower Dominance. In Unit &'World War 11: Causes and Consequences (Emergence of Super Powers)' you have read about how the USA and the USSR emerged as Superpowers in international politics after the end of the Second World War.In Unit 7 : ‘Cold War: Meaning, Patterns and Dimensions', you have learnt how the collapse of Germany and its allies in 1945 led to the emergence of what has been termed as ‘Cold War' between the-two main powers of the post-1945 international order * i. e. USA and USSR. The Non-Aligned Movement (NAM) which was dealt with in Unit 8 of this block was a consequence of the cold war power bloc politics. One thing common to the post-1945 international order as well as the pre-1945 world was the arms race. When studying about World War I and 11, you would have surely read about the arms race which was both quantitative and qualitative in character.It would also have been n oticed that the arms race in its qualitative dimension in both the world wars was itself one of the greatest causes of the two wars. From the invention of dynamite by Sir Alfred Nobel of the Novel Industries in the First World War period, to the invention of rockets by Germany in the Second World War, it is the search for the ultimate weapon which could win all wars that constituted the greatest push for the arms race. In this madness scientists, nations, people, soldiers, politicians all fell prey and ended up only killing greater and greater number of civilians.In the present unit, we will concentrate on the arms race in the post-1945 international order. As has been stated before, this quest for a qualitatively more destructive weapon was the greatest motivating factor in bringing the world a step closer to war, be it the First or the Second World War. The key difference in the arms race before 1945 (i. e. in the interwar period) and after 1945 was the nuclear dimension. Prior to 1945, all the arms races in human history never confronted what is now popularly known as the ‘Nuclear Threat'.After 1945, the arms race that humanity got engaged in became the greatest living threat to life itself as known on this planet. The difference lies in one single qualitative step in the arms race, and that step was the creation of the Atomic or Nuclear bomb in 1945. Thus, from 1945 the arms race we discuss in this Unit, remained no longer ‘conventional' but acquired a nuclear character and from then till today, man is engaged in an arms race that puts both parties who engage in it, under a perpetual ‘Nuclear Threat'. 9. B ACKGROUNDTOTHENUCLEARARMSRACE 9. 2. 1 The Beginning : Birth of the Nuclear Arms Race The nuclear arms race between the superpowers began initially in the pre-second world war period between the Germans and the Allied Powers. It was in the context of this conflict prior to the Second World War that in 1938, at the Kaiser William Institut e in Germany, Otto Hann and Dr. Fritz Steersman first split the atom. Lise Meitner and Otto Hann later declared this successful splitting of the atom amounting to a nuclear fission.It was a matter of coincidence that at this juncture in history, the greatest minds working on the ‘atomic problem' were Jews and that too, German. Hitler's rapid anti-Semitism during the period sent most of these great minds in Germany rushing to the USA where they were welcomed. These fleeing scientists informed the American military who were closely monitoring events in Europe. There was widespread apprehension that Germany might be the first to produce the nuclear bomb as the knowledge of splitting the atom was already available to it.Albert Einstein too was one of the refugees and he knew fully the significance of this discovery, for it was he who first unlocked the secret power of the atom to the modern world. He warned the President of the United States about it. 9. 2. 2 The Manhatten Project T he Americans under President Roosevelt were fully aware of the international implications and so began the race to build the bomb first. Roosevelt commissioned what was the top secret ‘Man Hatten Project', the biggest scientific effort ever made costing 2 billion dollars under Maj. Gen.Leslie Groves to construct the atomic bomb in a record time. Robert Oppenheimer, Enrico Fermi, Herbert York, Edward Teller, Hans Beth and a host of other scientific luminaries were involved in the production of the first three nuclear bombs. The interesting aspect of this bomb construction was that though the initial enemy was Germany, slowly the real enemy for whom the bomb was constructed turned out to be the Soviet Union. In fact, Gen. Leslie Groves stated that he had no illusions that Soviets were the real enemy. -This fact is critical to an understanding of the post 1945 world.Arms Race and Nuclear Threat 1 Cold War Period 9. 2. 3 Rationale for the Arms Race in the Post War Period German y, the first nation with whom the US engaged in the N-Arms race surrendered in May 1945 and all its nuclear facilities were destroyed, thus ending the first phase of an incipient nuclear arms race. Despite this the arms race had to continue once the weapons had been built. A new enemy across the horizon was discovered Communist Soviet Union. The fear of communism was ideologically fueling the furious pace of the A-Bomb construction. In that sense the emerging U. S. ilitary-industrial complex was not wrong. Communist USSR was definitely the biggest power confronting USA and its western allies once Germany collapsed. The world was definitely getting divided into two camps, the capitalist and the socialist and Europe including Germany was its first victims. The Allies could not do anything about it. Something had to be found, a new ultimate weapon which could stop and possibly destroy the march of communism. That something designed initially for fascist Germany and used for experimenta tion in Japan was to be probably used later against the Socialist Soviet union.This was the underlying ideological war cry in the American establishment and the subtle reason for continuing the arms race into the post-Second World War world era. The discovery of the split atom gave confidence to the United States that it could fight the ‘cold war' or ‘iron-curtain' that Winston Churchill said had descended over Europe. It was an indication that the new war after 1945 would be fought against the USSR. Check Your Progress 1 Note : i) Use the space given below for your answers. ii) C heck your answer with the model answers given at the end of the unit. 1)Examine the background to the nuclear arms race. 2) What are the rationale for the arms race in the post-war period? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ s 9. 3 THE NUCLEAR ARMS RACE : HOW IT IS DIFFERENT FROM ALL PREVIOUS ARMS RACES IN HISTORY 9. 3. 1 The ‘Ikinity Test Of the three bombs constructed, the first was tested on July 16, 1945 at Alamagordo, New Mexico. It is known as the Trinity Test. The successful Trinity Test heralded the birth of the Nuclear-Bomb in human history and the dawn of the nuclear age.Neils Bohr, the famous Danish Physicist, prophetically observed the insetting arms race and its qualitative difference. In a letter to Resident Roosevelt on 3 July 1944 he mentioned that a weapon of unparalleled power was being created which would completely change all future conditions of warfare. Some scientists anticipating the arms race between the US and the USSR urged the American Government to share the nuclear secrets with Soviet Union and thus prevent an arms race. However, it is obvious that the scientists were too naive of the game of politics as well as the intensity of international politics.Such advice was never heard, and the race was continued in the hope of victory. To the military desperately looking for a way to deal with the Germans, the Japanese qnd finally the Soviets, the Trinity Test held out hope that they could win. 9. 3. 2 Hiroshima and Nagasaki Bombings Two more historical events, however, finally sealed the destiny of mankind. They were the dropping of the two remaining untested nuclear devices, i. e. , the 5 ton uranium bomb on Hiroshima on August 6 and on Nagasaki on August 8, 1945.Over 250,000 people died in both the cities and the ‘living corpses' who survived bled incessantly and were blackened with their skins hanging in shreds, their hair scorched to the roots. Most were totally naked, their clothes burnt from their bodies. George Bernard Shaw observed in ‘Man and Superman' about the art of killing that man, â€Å"out does nature herself †¦ when he goes out to slay, he carries a marvel of mechanism that lets loose at the touch of his finger all the hidden molecular energies and leaves the javelin, the arrow and blow pipe of his fathers far behind†. Hiroshima and Nagasaki exemplified that. . 3. 3 ‘New York Times' and the ‘Ikinity Test It would be easier to comprehend the qualitative significance of nuclear arms race if we take note of two observations made at the time of the Trinity Test. The ‘New York Times' reporter who witnessed the test observed â€Å"†¦ a light not of this world, the light of many suns in one. It was a surprise such as the world had never seen, a great green super can climbing in a fraction of a second to a height of more than 8,000 ft, rising even higher until it touched the clouds, lighting earth and sky all round with a dazzling {uminosity.Up it went, a great ball ,of fire about a mile in diameter, changing colours, as it kept shooting upward, from d eep purple to orange, expanding, growing bigger, rising as it was expanding, an elemental force freed from its bonds after being chained for billions of years. For a fleeting instant the colour was unearthly green, such as one only sees in the corona of the sun during a total eclipse. It was as though one had been privileged to witness the birth of the world to be present at the moment of creation when the Lord said: â€Å"Let There Be Light†.Robert Oppenheimer perhaps summarized in one line the destiny of modern man's predicament vis-a-vis his own creation, when he quoted the Gita to exclaim â€Å"I have become death, destroyer of worlds†. The roar created by the explosion at Alamagordo could be heard 50 miles afar and the pillar of fire that the New York Times reporter talked about rose 6 miles into the sky. These observations of the Trinity Test and the dropping of the bomb at Hiroshima and Nagasaki sum up why the arms race mankind got caught in after 1945 is totall y different in its complexion from all the previous arms races in human history.The sad part, however, for any idealist scholar of international relations is that despite these evidences of destruction, the arms race continued with greater vigour and vengeance. Arms Race and Nuclear Threat Cold War Period Check Your Progress 2 Note : i) Use the space given below for your answers. ii) Check your answer with the model answer given at the end of the unit. 1) What is the Trinity Test? 9. 4 DIFFERENT PHASES OF THE NUCLEAR ARMS RACE IN THE POST-WAR PERIOD 9. 4. 1 Fear of the Soviets and CommunismIt was the Trinity Test on July 16, 1945 that truly sparked off the nuclear arms race between the US and the Soviet Union. Despite the horror of Hiroshima and Nagasaki the race never stopped. ‘The second fact that fuelled the nuclear arms race was the Soviet Communist enemy. This was, in fact, testified to by Gen. Leslie Groves who said he had no illusions as to whom the bomb was really bein g built for, i. e. , the Soviets. The ideological, political and military threat to capitalism by rising communism had to be dealt with. The discovery of the nuclear bomb was truly the biggest boost to the arms race.United Kingdom followed US-Soviet acquisition of the bomb in 1952, France in 1960 and China in 1964. The nuclear arms race passed through the following phases, they cannot be clearly distinguished from each other. 9. 4. 2 1945 to 1953: Period of US Monopoly During this period, the United States first enjoyed a total monopoly until 1953 and then, nuclear superiority. In this phase, the US territory was regarded as a sanctuary because the Soviets did not have any reciprocal delivery capability to reach the American targets from USSR.The United States, on the other hand, could attack the Soviet targets from American bases in Western Europe. 9. 4. 3 1957 to 1968 : Period of ‘Missile Crisis' and the ICBM Race T he monopoly enjoyed the US during the first phase was broke n when the Soviets successfully tested the ICBM in 1957 creating what has been called the ‘Missile Crisis' in America. The advent of ICBMs shifted the focus of the nuclear arms race to strategic weapons; i. e. Inter-Continental Ballistic Missiles (ICBMs), Sea Launched Ballistic Missiles (SLBMs) and strategic or inter-continental bombers which provided the strategic tripod.In 1967, USSR tested what is called a Fractional Orbital Bombardment System. This accelerated the qualitative dimension of the nuclear arms race further into space. 9. 4. 4 1968 to Late 1970's : Period of MIRV and ICBM Race T he third phase in the nuclear arms race began when the American delivery technology took a gigantic leap by introducitfg what is called the Multiple Independently Targetable Re-entry Vehicle (MIRV) capability in their ICBMs in 1968.This meant that now one single l CBM could carry many small nuclear warhead fitted missiles which on reentering Soviet airspace would go in different directio ns hitting many targets. MIRV marked a tremendous exponential upgradation of the arms race. This sent shivers down the Soviets who, however, mastered the technology by 1974. During this phase, the Soviets deployed two other weapon systems. First, the Anti-Ballistic Missile (ABM) system in 1968 and second, the first Anti-Satellite (ASAT) missile and warhead, thus ensuring that the arms race went on.Check Your Progress 3 Note : i) Use the space given below for your answers. ii) Check your answer with the model answers given at the end of the unit. 1) Briefly examine the period of US Monopoly in the Arms Race. . 2) Describe the efforts made by the erstwhile Soviet Union to break the US Monopoly in armaments. 9. 4. 5 1981 : Regan's Strategic Modernization Plan The next major technological tussle took place between the two Superpowers over the MX-Missile. On October 2, 1981 President Regan announced a strategic modernization plan at an estimated cost of $ 160 billion.The weapons systems planned included : (i) Missile Experimental or MX missle : 100 of these were to be built; (ii) B-IB Bombers : 100 of them to be built; (iii) STEALTH Bombers that are radar resistant by 1990s; (iv) TRIDENT-I1 D-5 missiles-one per year between 1983 and 1987; (v) Command Control and Intelligence system (C,I) to be modernized; (vi) NAVSTAR Satellite global positioning system; (vii) Encapsulated dormant missiles; (viii) TERCOM for precision guided cruise missile; an advanced communication system; (ix) Global Positioning System (GPS) for guidance of the ICBMs during the boost phase; (x) Route encrypted comunications to missiles or launchers; (xi) slackwire buoys radio reception by submarines; (xii) Fuel-Cell propulsion. 9. 4. 6 1983: Militarization of Space-Reagan's Star Wars ProgrammeThe militarization of space began from 1958 and since then, over 2219 satellites-military and civilian have been launched by t'he superpowers and other nations, and 75% of the satellites launched have been f or surveillance and military use, thus clearly violating the Space Treaty of 1967. On March 23, 1983 President Reagan announced the Strategic Defence Initiative (SDI) popularly called ‘Star Wars' Programme costing 1 trillion dollars to raise the militarization of space to a qunlitatively rlcr; high. The aim being to build both a ground based and space based Ballistic Missile Defence (BMD) to protect US territory against Soviet strategic missile attacks.Theoretically, the SDI programme, was supposed to be an alternative to the Mutual Assured Destruction or MAD dogma as it would provide Mutual Assured Survival. It was thought the render nuclear weapons obsolete be relying on three new types of nonnuclear weapon systems. These were : Arms Race and Nuclear Threat Cold War Period i) Kinetic Energy Weapons ii) Directed Energy Weapons and iii) Microwave Energy Weapons All these weapons were based on various types of chemicals, electromaphetic forces. and x-rays and lasers. The SDI pr ogramme did not take off for many reasons. They being: a) It was too expensive. b) It was not a sure technological venture, in the sense that it was far too complicated and thus not feasible. C) T he Soviets could easily render SDI ineffective by building a counter SDI. ) Reagan never consulted his European NATO allies and infact, surprised them by his announcement thus creating opposition to the programme in Europe. e) Reagan by signing the Intermediate Range Nuclear Forces Treaty (INF) completely ended the political rationale of the SDI programme. f) In the USA itself, in the Congress and the Senate Foreign Relations Committee, both the Republicans and the Democrats were of the opinion that they would not allow SDI to pass at any cost and thus, damage the Anti-Ballistic Missile (ABM) Treaty of 1972. Thus, they rejected SDI as otherwise it would have meant that the ABM Treaty alongwith SALT I and I1 would be nullified.Same would be the fate of START negotiations thus destroying the whole edifice of arms control and the start of an unbridled nuclear arms race. Added to this, many important scientists in USA, important people like James Schlesinger, former Secretary of Defense Mc-George Bundy, cold warriors likc George F. Kennan and Robert McNamara, former Secretary of Defence Harold Brown and a host of other people opposed the very fundamental logic of SDI that it would make the world safe of USA by removing the stability provided by the MAD capability of both the superpowers. Later on, the sweeping changes initiated by Michael Gorbachev within the USSR vide ‘Glassnost' and ‘Perestroika' and allowing democracy in Eastern Europe ended the whole logic of SDI. Check Your Progress 4 Note : i)Use the space given below for your answers. ii) Check your answer with the model answers given at the end of the unit. 1) What were the main cornponcnts of US President Ronald Reagan's Strategic Modernisation Plan? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 ) What were the reasons for the criticism of Regan's S DI P r o g r a ~ r i ; ~ , ~ ! 9. 4. 7 1984-1991: Nuclear Arms Race in the Gorbachev Era and the Last Days of Collapsing Soviet UnionBy January 1985, due to the damage already done by SDI of Ronald Reagan, massive rearmament programmes were on the both the sides, and the future direction of the arms race was dependent upon the two superpowers. The arms race was on at three levels of nuclear weaponary, i. e. ,-space weapons, intercontinental weapons, and intermediate nuclear weapons. The US position on militarization of space through SDI really put the arms negotiation in difficult state. The Soviet Foreign Minister Andrei Gromyko said, â€Å"If there were no advancement on the issues of outer space, it would be superfluous to discuss the possibility of reducing strategic armaments. † The US in 1984 had a massive programme for rearmament of many types of weapon systems.The rearmament programme of USA consisted of more Sea Launched Ballistic Missiles (SLBMs); about 800 more nuclear warheads to be fitted on sea and air delivery systems; MX missile testing; Midgetsman Missiles; the eighth Trident submarine fitted with more accurate SLBMs and 100 B -lB bombs. On the Soviet side, in 1984-1985 the rearmament meant rearmament of all Soviet SS-17s SS-18s and SS-19s into the MIRV ed mode, a new TYPHOON class submarine and testing a new type of more accurate SLBM. There was a reported attempt to make 40% of Soviet ICBMs on the movable mode instead of the existing 25% and all 243 Intermediate Range Ballistic Missiles (IRBMs) were to be deployed. All in all, 1984-85 was a period of massive rearmament of all weapon systems.In 1985-86, the picture as regards arms race was the same. There was no restraint. The only hope that some kind of arms control was possible was generated by the November 1985 summit meeting at Geneva between President Reagan and General Secretary Gorbachev where both in a joint statement stated that, â€Å"The sides †¦. have agreed that a nuclear war cannot be won and must never be fought. † They also agreed to hold summit level meetings in 1987 and 1988. These words were an indirect admission by USA that the SDI was not workable. In other words, it recognised as unfeasible that the MAD doctrine could be replaced and a limited nuclear war waged by militarizi ng space was recognised as unfeasible.Apart from this, there was little progress in the talks on arms reduction in Europe. As regards the nuclear arms race in 1986-87, the situation was still more or less the same except that there was a little movement towards arms control. The US put its first MX ICBM and B-1B bomber on operational position and on a 24 hour alert. Deployment of Pershing I1 missiles and SS-20s continued in Europe. However, certain positive developments took place which definitely halted the arms race in the long run. First, the 27th CPSU Congress in February 1986 decided on Perestroika (Restructuring of Economy), Glasnost ( Openness and Democratization) and reversal of military confi. ontation in Europe and opening up of Eastern Europe.Second, the Raykiajavik summit on 11 and 12 October 1986 declared that a nuclear war could never be won and should never be fougkt. Third, within the USA a tattered Reagan's economy and the Senate's opposition to SDI hit US arms race plans. Fourth, there were differences between USA and its NATO Allies who were never consulted on SDI. Thus, though the arms race went on in 1986-87 it was definitely going to end soon. As regards 1987-88, on December 8, 1987 the Intermediate Range Nuclear Forces Treaty (INF) was signed for the elimination of all intermediate and short range missiles. The agreement required the USA and USSR remove 2695 intermediate range GLBMs with a range of 1 000 to 5500 kms. It also envisaged the removal of GLBMs short range i. e. , 5 00 to 1000 kms.USSR agreed to remove 1836 missiles while USA removed 867 missiles. The INF Treaty saved the ABM Treaty from being neutralised by SDI, because with this treaty the rationale for SDI became even weaker and Reagan found it very difficult to push the matter in the Congress as well as with US public. In this sense, it saved the world from another dangerous dimension of arms race i. e. , the space opening UP. 1988-89 was another significant year as it too had something to show in terms of peace. Arms Race and Nuclear Threat Cold War Period 1988-83 can be characterised as the year of settlement of disputes in Afghanistan, Namibia, Iran-Iraq War, Israel-PLO and South Africa.It was also the year Gorbachev announced at the UN, unilateral reduction of Soviet troops and armaments in Europe amounting to 40% reduction of Soviet tank divisions and 50% of Soviet tanks deployed in GDR, Czechoslovakia and Hungary. This was a very significant political and military move as regards the continuation of conventional and nuclear arms race in Europe. 1989-90 can be characterized as the Year of Europe. By the end of 1989, almost all Soviet Allies in Eastern Europe and Central Europe except Rumania and Albania were free. In August 1989, the first non-communist government got elected in Poland. By November 9, 1989, the Berlin Wall had crashed.Elections also took place in Hungary, GDR and Czechoslovakia. On 29 December 1989 Vaclav Havel took over as the President of Czechoslovakia. At the Malta summit in December 1989, President Gorbachev showed readiness to regulate further and move ahead on the START process. Gewge Bush, the US President, hesitated a bit though he committed US towards a Chemical Weapon Ban and the required agreement in the future. 1990 was a year full of events. While Europe and the two superpowers were moving towards peace the Gulf was in flames with the invasion of Kuwait by Iraq on August 2, 1990. Apart from this, in 1990, the WARSAW Pact was dissolved on 3rd March.On June 1, 1990, US and USSR signed a treaty on the destruction of and non-production of chemical weapons and on multilateral measures to ban chemical weapons. It was decided that by 31 December, 1992, all chemical weapons in the world would be destroyed and' only 5000 tons of agents would be kept. Then, the membership of the Missiles Technology Control Regime (MTCR) expanded. On November 20, 1990 there was the Treaty and a Joint Declaration of Conv entional Armed Forces (CFF) forever reducing the nuclear threat in Europe. Check Your Progress 5 Note : i) Use the space given below for your answers. ii) Check your answer with the model answers given at the end of the unit. 1) What were the salient features of the Nuclear Arms Race in the Gorbachev era? 9. 4. 1991 to 97 : Nuclear Arms Race after the Collapse of Soviet Union 1991-92 was a historic year in the sense that due to the collapse of USSR, the enemy that fueled the arms race for US militarists broke up into 14 new states. Yugoslavia also broke up and in one stroke the enemy in so far as the US was concerned was gone and so, the whole political ideologic'al basis of the nuclear arms race. The Iraqi invasion of Kuwait on 2nd August 1990 led to the launch of US and Allied coalition attack under UN auspices against Iraq on 17th January, 1991. It ended on 28th February, 1991 with the complete defeat of Iraq. Arms trade as a result showed a down-ward trend.In 1991 the total valu e of global arms trade touched $ 22, 114 million. This . was 20% less than in 1990. I In 1992-93 USA, the Russian Federation, France, and Britain all agreed to halt the nuclear arms race totally except vis-a-vis R & D. At the regional level, there was further concretization of Europe's complete demilitarization by the signing of the Helsinkl Document by all Eastern and West European countries. Added to this, there was the world summit on environment at Rio and UN Secretary General's declaration of the ‘Agenda for Peace'. The peripd between 1993 and 1997 saw two other significant events taking place i n~the nuclear arms race.First, in 1995 the NPT review Conference took place for an indefinite extension of the treaty and on 24th September 1996, the Comprehensive Test Ban Traty (CTBT) was up for signature. US and the other nuclear weapons states and 60 other non-nuclear states signed the CTBT. India did not sign either the NPT or CTBT. The government argued that it did so to kee p the nuclear weapons option open. This position taken by India brings us to the question of nuclear arms race in the Third World, dealt with in the following section. .; Check Your Progress 6 L Note : i) Use the space given below for your answer. ii) Check your answer with the model answer given at the end of the unit. I) Examine the nuclear arms race after the collapse of the USSR. 9. 5 NUCLEAR ARMS RACE IN THE THIRD WORLD AND SOUTH ASIA r rT he nuclear arms race that went on in the First World throughout the Cold War definitely had its impact on the Third World. The quest of the German Bomb fueled the American ‘Manhattan Project' initially, and as the Second World War came to a close it was the Soviet ideological and military power manifest in the occupation of Eastern Europe that really put Americans firmly on the track of nuclear bomb making. However, at that time the Allies needed the Soviet Communists to destroy fascist Germany, Italy and Japan. Stalin's intelligence ag encies were well aware of the secret American nuclear programme and at Postdam, his suspicions were confirmed when President Roosevelt informed Stalin of a secret weapon.This knowledge fueled the Soviet desire to build the bomb at a feverish pace to counter the threat form c aptalist west. The bombing on Hiroshima and Nagasaki, though not really necessary were also a veiled threat to Soviets of the American resolve. These events in a way led to the nuclear arms race. After 1949, when Communist China emerged under Mao, it is believed that the Chinese through Soviet help (prior to Sino-Soviet split) too got the nuclear capability and tested in 1964. China was considered a Third World state and one can see how the ideological and political nature of nations deeply affected their decision to develop a nuclear capability.Arms Race and Nuclear Threat Cold War Period 9. 5. 1 Acquisition of Nuclear Capability by China and start of Arms Race in South Asia Thus, the acquisition of nuclear cap ability of China in 1964 signalled the beginning of a nuclear arms race in South Asia. The Indo-Pak conflict was not actually the factor responsible for India's quest for nuclear capability as many scholars claims, though it came in much later. The Kashmir conflict and partition and the three subsequent wars in 1948, 1965 and 1971 did fuel the conventional arms race. 9. 5. 2 India, Pakistan and the Nuclear Arms Race The nuclew arms race in South Asia however was not of India's making.It rather came after the massive defeat India suffered at Chinese hands in 1962, which hit our whole defense and foreign policy. This followed by the news of Chinese exploding the nuclear device in 1964 shook the Indian political and military establishment and they decided to develop India's nuclear capability. The decision was also influenced, perhaps, by the Chinese collusion with Pakistan in the 1950s prior to the 1962 war. It brought home to the Indian strategists the real possibility of Chinese and Pakistanis joining hands against India. After 1962, there was thus no looking back and the nuclear arms race reached South Asia. When India conducted the Peaceful Nuclear Explosion (PNE) in 1974, the Pakistanis too decided to go for a nuclear programme.The onset of the Second Cold War with the Soviet invasion in Afghanistan 1979 put Pakistan on the high priority zone of US in its fight against communism. It signalled deeper military cooperation and aid to Pakistan and some say, the beginning of some help even in fledgling Pakistan nuclear weapons programme. As of now, the South Asian region, is definitely a zone of nuclear competition with India consciously ‘keeping its option open' and not exercising its capability. This is expressed in its refusal to sign both the Nuclear Proliferation Treaty in the 1995 Review Conference ahd the Comprehensive Test Ban Treaty (CTBT) on 24th September, 1996. . 5. 3 ‘Domino Theory' in South Asia The South Asian case amply demonstrates t he ‘Domino Theory' which fuels nuclear arms race or any arms race. First, it was the German threat to Europe which made the US go for the bomb. Then, the Soviet threat made US go in for the bomb again. The bombings in Hiroshima and Nagasaki led Soviets to acquiring the bomb. The common threat to world communism led to Soviets helping the new communist state of China in 1949 with nuclear technology which helped China to conduct a nuclear test in 1964. The Soviets, however, had refused to give nuclear weapon design to China, which became the cause of Sino-Soviet rift.The Indian defeat in 1962 and Pakistan's collusion with the Chines led the Indians to develop the nuclear capability by 1974. The Indian explosion coupled with successive defeats in wars with India led the Pakistanis onto the bomb. The cases of other third world countries acquiring the bomb in similar; e. g. the Iraqi and Iranian nuclear programmes. The South African case too is due to perceived survival threats. Th e other nuclear capable states are Argentina and Brazil-two major States in, Latin America. 9. 5. 4 General Complexion of Arms Race in South Asia Overall one can say that the third world nuclear arms race is definitely a product of the nuclear arms race in the first world and the many conflicts within the Third World sustain it.The cold war military alliance system helped this process. Now, after the collapse of s oviet Union and the massive reduction prior to it and after it in Western nuclear arsenals, nuclear peace has been brought to the world in the sense that we aren't always ‘living on the edge' of a nuclear holocaust. However, the non-resolution of conflicts in the Third World, e. g. Indo-Pak conflicts, Arab-Israeli conflict is a definite reason for the continuance of nuclear arms race in the Third World. – — – Check Your Progress 7 Note : i) F t Use the space given below for your answers. ii) Check your answer with the model answers given at the e nd of the w it. ) What are the factor propelling the arms race in South Asia? 2 ) Briefly comment on India's stand on the nuclear proliferation issue. 9. 6 LET US SUM UP We can conclude this unit by recalling a few pertinent points. Thus: i) The discovery of the. power of the ‘atom' in both its creative and destructive senses was possibly the greatest event in 20th century history. The creation and blasting of the nuclear bomb by the US demonstrated its power with telling effect. ii) The ideological conflict between capitalist West and socialist East was the single biggest factor instigating the nuclear arm race until the collapse of one side i. e. , of the USSR in 1991. iii)However, despite the demise of Socialist Soviet Union nuclear weapons still remain the basis for military power and their quest continues by many third world countries e. g. India, Pakistan, South Africa, Israel, Iran, Iraq and North Korea. iv) The nuclear threat to humanity remains even today and there is very little hope of complete disarmament. The only possible way is probably to reduce the number of warheads and number of nations acquiring this technology for settling their disputes. KEY WORDS ABM-Anti-Ballistic Missile System : It is a weapon system designed to defend against a ballistic attack by intercepting and destroying ballistic missiles and their warheads in flight. Arms Race and Nuclear Threat Cold War PeriodBMD-Ballistic Missile Defense : Systems capable of intercepting and destroying nuclear weapons in flight for defense against a ballistic Missile attack. CFE T naty : The h a t y o n Conventional Armed Forces in Europe : Negotiated in the Conference on Security and Cooperation in Europe (CSCE), a process which began in 1973 and was signed in 1990 by NATO and WTO countries and came into force on 9 November, 1992. NATO-North Atlantic h a t y Organisation : Created by the US and its allies in Western Europe after the Second World War to counter USSR. WTO-Warsaw %sty Org anisation: Created by Soviet Union in 1955 to counter NATO military alliance. Dissolved in 199 1.ICBM-Inter Continental Ballistic Missile: Ground launched Ballistic Missile capable fo delivering a warhead to a target at ranges in excess of 5500 km. INF-Intermediate Range Nuclear forces: are nuclear forces with a range oflfrom 1000 km. upto and including 5500 kms. MIRV-Multiple Independently Targetable Re-entry Vehicles: Re-entry vehicles, carried by a nuclear ballistic missile, which can be directed to separate targets along separte trajectories (as distinct from MRVs). A missile can carry two or more RVs. MRV-Multiple Re-entry Vehicles: Re-entry vehicle, carried by a nuclear missile, directed to the same target as the missile's other RVs.MAD-Mutual Assured Destruction: Concept of reciprocal deterrence which rests on the ability of the nuclear weapon powers to inflict intolerable damage on one another after receiving a nuclear attack. Open Skies h a t y – A Treaty signed by 2 5 CSCE states in 1992, permitting flights by unarmed military or civilian surveillance aircraft over the territory of the signatory states, in the area from Vancouver to Vladivostock. SLBM–Submarine Launched Ballistic Missile: A ballistic Missile launched from a submarine, usually with a range in excess of 5500 kms. START I TREATY : Strategic Arms Reduction lkeaty : Between USA and USSR to reduce strategic nuclear weapons.Strategic Nuclear Weapons : ICBMs, SLBMs and bomber aircraft carrying nuclear weapons of inter-continental range of usually over 5500 kms. Doctriae of Deterrence : It theorically means that the most appropriate way to prevent your enemy employ atomic weapons against you is to put a counter threat by also possessing the atomic bomb. Doctrine of Massive Retaliation: Was a strategy of employing nuclear weapons and outlined by US Secretary of State John Foster Dulles after President Eisenhower took over from President Truman in 1954. The massive retaliation doct rine was founded on responding to any communist inspired aggression, however marginal the confrontation, by means of a massive nuclear strike against major centres in the Soviet Union and China.Doctrine of Limited War : Was propounded by Captain Basil Liddel Hart in the late 1940s. He argued in his book ‘the Revolution in Warfare' in 1946 that â€Å"When both sides possess atomic power ‘total warfare' makes nonsense†¦ Any unlimited war waged with atomic power would be worse than non-sense, it would be mutually suicidal†. He argued that war should, therefore, be a controlled affair and without barbarous excess. However, many US strategies criticized his concept of limited war as practically impossible. Doctrine of Flexible Response : Adapted by NATO in 1967 and based on a flexible and balanced range of appropriate responses, conventional and nuclear, to all levels of aggression or threats.These responses, subject to appropriate political control, are Arms Race and Nuclear Threat designed first to deter aggression and thus preserve peace; but, should aggression unhappily occur, to maintain the security of NATO area within the concept of forward defense. 9. 8 SOME USEFUL BOOKS Lawrence Freedman: The Evolution of Nuclear Strategy. P:M. S. Blackett: Atomic Weapons and East West Relations. Hedly Bull : The Control of the Arms Race. Morton Halperin : Limited War in the Nuclear Age. Freed Ikle : Can Nuclear Deterrence last out the country? Robert Jervis : Perceptions and Misperceptions i n International Politics. Herman Kahn : O n Escalation : Metaphors and Scenarios.Henry Kissinger : Nuclear Weapons and Foreign Policy. Thomas Shelling : Arms and Influence. — – – – – 9. 9 ANSWERS TO CHECK YOUR PROGRESS EXERCISES Check Your Progress 1 1) See Section 9. 2 2) See Section 9. 2 and sub-section 9. 2. 3 Check Your Progress 2 1) S eeSection9. 3 Check Your Progress 3 1) See Section 9. 4 and sub-sections 9. 4. 1 to 9. 4 . 4 2) See Section 9. 4 and sub-section 9. 4. 3 Check Your Progress 4 1) See sub-sections 9. 4. 5 and 9. 4. 6 2) See sub-section 9. 4. 6 Check Your Progress 5 1) See sub-section 9. 4. 7 Check Your Progress 6 1) See sub-section 9. 4. 8 Check Your Progress 7 1) See Section 9. 5 2) See Section 9. 5 and sub-section 9. 5. 2 – –

Is There a Filipino Identity? Essay

Is There A Filipino Identity? A glimpse of our historical past will surely reveal who the Filipinos really are, the Filipino identity as it is called. Yet, due to external factors like technological advancements and colonial influences, the true essence of being a Filipino now reaches the point where it is slowly degrading. Evidently, our colorful history truly defines our identity as a Filipino, but as I said earlier, changes threatened this identity. Now, despite of these changes, â€Å"Is there still a Filipino identity? † Let us consider for example our national flag which is the symbol of our nationality. This rectangular piece of cloth identifies us being a Filipino. But according to Prof. Randolf S. David, â€Å"We may sing the national anthem, as the flag is raised, and recite the pledge of allegiance everyday, but these do not do not automatically evoke in as a consciousness of being a part of a nation. †What’s the use of uttering such if we don’t even recite it by heart? In other words, we are just taking it for granted. National symbols like our national flag may give us a sense of being a Filipino, but these do not reveal our identity. Like for example, the barong tagalog, â€Å"without doubt, it is the garment of defining moments in the lives of Filipinos, from cradle to grave. The barong reminds the Filipinos of who they are. †It may really identify us apart from other nationalities, but it is only an external identification. Knowledge of these symbols is not enough to identify yourself as a Filipino. What really matters most is our culture. Culture is our identity. †Filipino cultural values are widely-held beliefs which make some activities, relationships, goals and feelings important to the Filipino people’s identity. † Yet, observance of this culture is now deteriorating. The culprit behind this is our colonial mentality. â€Å"The Filipino way of thinking that everything foreign is good is still embedded in his personality. †We prefer foreign culture more than our own. Now, I can conclude the fact that there is still a Filipino identity. Yet the identity we have in the past is different from what we have now. Ronnie John Pascua SOURCES: Ma, Corazon Alejo-Itila, Mitzi Marie Aguilar-Reyes, and Anita Feleo, Garment of Honor, Garment Of Identity (Manila: En Barong Filipino, 2008), 17,271 Tomas D. Andres and Pilar B. Ilada-Andres, Understanding the Filipino (Quezon City: New Day Publishers, 1987), 5, 151.

East Asia Culture Research Paper Example | Topics and Well Written Essays - 1250 words

East Asia Culture - Research Paper Example This definition brings to light the fact that shared behavior in culture helps distinguish one set of people from another. It implies how culture makes people unique, how their shared experiences create patterns of interaction, and how these patterns eventually affect all aspects of their lives. This paper shall define culture and shall describe five major characteristics that help define a culture. It shall also describe common cultural characteristics of East Asia, particularly China and describe how some characteristics have been shaped by the history of the region. One of the characteristics of culture is that, it is subjective (Routledge, 2006). In relating this characteristic to the Chinese culture, subjectivity may be seen in the way the Chinese people and the rest of the world perceive the Chinese culture. For example, initially, a person from the West may perceive the Chinese people and their culture as conservative. This perception of conservatism may also be expressed as a degrading assessment of China’s economic progress. However, to the Chinese, this conservatism may be viewed as a positive, but not degrading, description of their culture. Chinese conservatism can be attributed to their agricultural economic freedom and their artistic way of life. Their largely agricultural lifestyle has made them very much attached to the earth, and as a result, they have an increased sense of permanence. â€Å"This sense of permanence, being a built-in Chinese way of perception, sees the ‘eternal truths’ in the sayings of their ancient sages, and thus prevents any arbitrary progression into novelty† (Wu, n.d). New ideas presented by philosophers are not easily accepted as ‘new ideas’, but they are seen as modern interpretations of existing truths from ancient sages. The artistic way of life for the Chinese gives them a profound devotion and respect for

R&D report Research Paper Example | Topics and Well Written Essays - 3500 words

R&D report - Research Paper Example Internal combustion engines have also been designed to operate on natural gas since it is cheaper than crude oil derivatives. Although natural gas engines provide for cheaper operating costs, there is a constant need for maintenance on the valve assemblies. The relatively earlier failure of valves, especially exhaust valves, leads to increased maintenance costs as well as lowered machine reliability and availability. This is truer still for smaller gas engines that are employed in domestic backup power applications. This research employs a lubricator in order to improve the lubricity of natural gas so as to improve valve life and hence engine availability and reliability. Keywords: natural gas engine, lubricity, valve failure, exhaust valve, head assembly Table of Contents Statement of the Problem 11 Rationale 11 Assumptions 12 Limitations 12 Nomenclature 13 Terms. 13 Abbreviations. 13 Intellectual Property Issues 14 Patent. 14 Copyright. 14 Fair use. 14 Budget Overview 14 Analysis 1 6 Problem Analysis 16 Existing scenario. 16 Ideal scenario. 16 Gap analysis. 16 Performance Criteria 16 Focusing of the Task Objective 17 Limitations and delimitations of the project. 17 Governing propositions. 17 Assumptions. 17 Statement of the R&D objective. 18 Hypothesis 19 Solution Proposal Method 19 Mechanisms of the Task 19 RCA. 19 Observations and expert opinions. 19 Development Procedures 19 Computer aided engineering (CAE) techniques. 20 Machining. 20 Fabrication. 20 Fitting. 21 Governing Propositions 21 Performance Measures 21 Synthesis 21 Implementation 21 Testing 22 Equipment. 22 Methods. 23 Measurement. 24 Instrumentation. 24 Experimental Results and Data Analysis 25 Validation 26 Status of Task Objective 26 Sustainability 26 Transferability 26 Implications 27 Recommendations 27 References 28 Appendix A – Lubricator Design 29 3D CAD Models 29 Appendix B – Proposed Air Plenum 32 3D CAD Models 32 Index 34 List of Figures Figure 1 - Exhaust valve burn with t he burned area visible on the right side. Continued operation of this valve could have led to catastrophic failure of the engine. 10 Figure 2 - Arrangement of inlet valve and exhaust valve in a single cylinder engine configuration 22 Figure 3 - The gas genset used for the current research sourced from (Green Power, 2013) 23 Figure 4 - MTBF against lubrication feed rate 25 Figure 5 - Lubricator body with bracket welded on 29 Figure 6 - Lubricator graduation cylinder 30 Figure 7 - Lubricator end tail for insertion into air plenum 30 Figure 8 - Complete lubricator assembly including lubrication adjustment screw (shown on the left bottom corner) 31 Figure 9 - Proposed air plenum base 32 Figure 10 - Proposed air plenum top cover 33 List of Tables Table 1 - Budget for the current research. 14 Table 2 - Lubrication feed rate used for experimentation 23 Table 3 - Lubrication feed rates and the corresponding MTBF 25 Proposal to Research and Develop Lubricator for Gas Generators Natural gas s erves as a cheap fuel alternative to the more expensive diesel, gasoline, kerosene, light fuel oil (LFO) and heavy fuel oil (HFO). There has been a growing trend to utilise natural gas in power generation applications in the form of both turbines and internal combustion engines. The lubrication process in a turbine relies on an externally supplied lubricating agent only. However, internal combusti

Public Relations Assignment (Press Release) Essay

Public Relations Assignment (Press Release) - Essay Example It is not a secret that many people have more doubts about the quality and sanitarian norms of the fast food served rather than its impact upon health. It is a well-known fact that fast food contains increased amount of sugar and fat and hence not healthy, yet some people still make a choice to eat in â€Å"Carnivore Joe’s† – so it’s better to ensure them that the freshness and sanitarian norms of their food are more than satisfactory. Paying particular attention to managing and training our employees should be crucial for building up the image of a good employer. Apart from that, wages should be competitive, and staff should be taught and encouraged to get promoted within the company. I would also suggest our company’s participation in the social life of our community. For example, we might support charity projects, organize our own â€Å"green-marketing† projects that in a way compensate for our contribution into â€Å"spoiling† the nation’s health (good ideas would be ecologically-directed projects like planting trees, saving wildlife and others). We might also start using recycled cups and plates, recycled paper for wrapping burgers, etc. We must emphasize our use of environmentally safe products when preparing our dishes, and our aiming not to pollute the environment. Perhaps we should also pay more attention to specifying the fat and carbohydrates content for each product sold by us. If permitted we should also aim at selling some low-fat and low-carbohydrate food, and maybe even encourage customers buy more of this type of food and drinks. I would definitely also work on visual layout and design of the restaurants. I would study the tastes and preferences of the target audience and go for something very creative and making us stand out from the crowd in design – this might be either the interior evoking associations with home or, vice versa, something extremely innovative – perhaps even

SCENARIO BASED PROJECT REPORT Essay Example | Topics and Well Written Essays - 2500 words

SCENARIO BASED PROJECT REPORT - Essay Example (ISO 9001) XYZ is one of the leading professional education management system in UK that offer management courses to the executives. Many of its courses are intended for regular day stream members. And the organization has proved its quality and capability through its growing number of professionals coming out of the college on each year. The growing demand for professional skills in every employment, many jobholders are looking to enhance their skills by way of taking up the relevant management courses on part time basis, while continuing their jobs. The quality of the courses offered through the organization has become so popular to get a demand from the remote students to get the online courses. This made the management of the XYZ organization to think about the risks in opening about the online courses, as the management is so particular about he quality and in no way they re willing to loose their reputation. The management wants to adopt a risk less change management where the quality of the services to enhance the value for the entire chain operations. Hence the XYZ education System has identified the ABC business consultancy to do business analysis before venturing into new online system, particularly with risk elimination & continuous quality process. And ABC consultancy has started its Process analysis by adopting the KRAJEWSKI model: Accor According to Total Quality Engineering (1997), strategy deployment means the management and control of the company's direction focus. It helps develop the business policy and plan, providing the focus for carrying the strategy forward into the management of the individual function and section. A process involves the use of an organization's resources to provide something of value, (KRAJEWSKI, p121). The application of a system of processes within an organization, together with the identification and interactions of these processes and their management, can be referred to as the "Process approach". The optimum utilization of these resources in the process results in the efficiency of the process or the quality of the process. . ABC Consultancy has adopted a process analysis approach of XYZ organization and identified several factors that has impact on operations of the education management of XYZ like- Operation levels; global competition; rapid technological changes, ethical, workforce diversity, and environmental issues. In this section, we look at these trends and their challenges for operations managers. (KRAJEWSKI, p12). The consultancy took the concern of operations managers like COO, Operations Executive managers and Branch operations managers etc., Many different choices are made in a selecting human resources, equipment, outsourced services, materials, work flows, and methods that transform inputs

Read What is a language, and write a short essay (about 750 words)

Read What is a language, and write a short (about 750 words) summarizing the arguments they give in support of their cla - Essay Example Within modern linguistic theory, claiming that a language is rule-managed is to maintain that it can be described in terms of grammar which is a set of rules (Smith and Wilson 332). Grammar has two major roles; separating grammatical from incorrect sentences and providing explanation of each grammatical sentence indicating how it should be pronounced and what it depicts (Smith and Wilson 333). Speakers of a language habitually behave as if their language was rule-governed yet not all speakers of the same language possess same set rules. For each speaker, there is a right and a wrong way of constructing and understanding sentences. This can neither be explained exclusively in terms of customs nor are habits, since the case novel utterances, produced and comprehended without having been heard before (Smith and Wilson 333). It can also not be explained solely in terms of convention or social agreement as each speaker has varying methods of construction and understanding which he shares with no one else (Smith and Wilson 334). Rule system can easily be created and operated by one individual such as, cases of children learning their first language and that of adults with idiosyncratic speech patterns (Smith and Wilson 339). ... The grammar that a speaker actually possesses will depend, at least in part, on the utterances he has heard in the past-mainly as a child learning language for the first time.Since each speaker will have heard different set of utterances, it is not surprising that he comes to possess a slightly different grammar from those of people around him (Smith and Wilson 333). Strictly speaking, in spite of the miscellany of the utterances of which speakers are exposed in learning their language, Smith and Wilson argue that there seems to be incredible similarity in grammars which result from learning process (333). The linguistic knowledge that speakers have is unconscious knowledge. The work of a linguist is to devise explicitly conscious grammatical conventions that speakers are acquainted with. The distinction between rule-governed regularities and fortuitous patterns in language is usually by significant generalization and accidental generalizations (Smith and Wilson 334). Accidental gene ralizations occur by chance while significant are those attained after operation of rules; thus, the search for linguistic rules has two aspects. One is the search for patterns and second is the rejection of those patterns which are considered accidental (Smith and Wilson 335). According to a study by Noam Chomsky, human beings are inherently disposed to learn certain varieties of language (Smith and Wilson 336). In other words, the languages that actually exist are the ones that children are subjected to learn. This is supported further by two facts: first, that human languages exhibit noteworthy similarities; second, children follow remarkable parallel routes to

Discuss the impact of fear and anger when caring for clients in the Essay

Discuss the impact of fear and anger when caring for clients in the health care setting - Essay Example An important indicator of quality care is the presence of a healthy interpersonal relationship between a patient and health care provider, or a relationship that is free of fear and anger. Sadly, there are several instances in which patient-provider relationship is beset by unconstructive emotions such as fear and anger. These particular negative approaches in dealing with patients contribute to discrimination, abuse and marginalization in the heath care contexts. According to some studies, patients who belong to the lower class or are poor usually feel that they are being treated badly by health care providers (Yamashita et al., 2005, 64). Health care providers, on the other hand, are continuously confronted with difficult emotions such as fear and anger. They are at times overcome by fear of an indefinite future. Consequently, these fears become manifested; caregivers spend a great amount of time confronting their fears alone, believing that nobody could understand them. They also fear that they will be competent as caregivers, that they would not be able to cope with the nursing task physically. And they fear of their lack of ability in coping with emotional tension. However, these are only instances of internal fear (Mccabe, 2004, 6). There are health care providers who are fearful of their patients, especially if their patients are mentally disturbed or emotionally unstable. This fear makes the delivery of health care services inefficient. Fear cripples the capability of a health care provider to competently meet the health needs of his/her patient which then could result in conflict. Interpersonal communication between health care provider and a patient could lessen the fear that the former feels for the latter. Understanding directly and emphatically the personality, behavior and needs of a patient could dispel fear (Silverstein, 2006, 33). Suppressed fear and anger does not easily head off, it just accumulates and flares up in

History of Personal Loss Essay Example for Free

History of Personal Loss Essay It is always not easy to hear that a person died and it is really hard to accept if a family member passed away. The first death that I can remember and that affected me was the death of my aunt, my father’s sister. I was still 12 years old at that time when it happened. I was not that close to her but a month before she died, we communicated often and she even asked permission to my father for me to spend my summer with her but my father declined. When we had the chance to spend time together years back, she spoiled me with toys and clothes, thus she became my favorite aunt. Her death came as a shock to all of us. She had a motorcycle accident. Upon hearing the news, I could not believe my ears. My father and I flew immediately to their place and there I saw her remains. It was horror for me. She was such a healthy woman and it terrified me seeing her inside the coffin. My heart was crushed when I saw my father cried. It was my first time to see him cry. That was also the first ever funeral service that I attended to. When it was time to send her to her last resting place, we followed her wake by foot and during that long walk; almost all the cars that passed us by threw coins at us. My cousins explained that it’s a way of showing their sympathy to us. I really can’t forget that experience because my cousins and I was so busy picking up the coins and it made me forget my grief. As Goodman (2000) has discussed, it is not unusual that people faced with sudden death experience â€Å"absent grief† and the initial reaction to the news is usually disbelief and shock. The most recent death in our family was the death of my aunt Elsa. She had peptic ulcer disease which escalated to carcinoma. We found out about her illness about a year ago and the progression of the disease was very rapid and none of us was ready for her rapid deterioration. After she died, I still can’t believe that she’s gone. Every time I visit her working place, I still expect to hear her voice greet me and ask me what I want and how I’m doing. It’s really painful not to hear her voice ever again and not seeing her doing what she does best, taking care of the patients in the community. As much as possible, I try to avoid going to her once office because even up to now, I don’t want to be reminded that she’s gone forever. Goodman (2000) also pointed out that a grieving person may experience a feeling that the person is still living. Even though, Aunt Elsa’s death was really painful, the most painful death that I ever had was the death of my little brother. He had a congenital heart disease, specifically tetralogy of fallot. Ever since he came into our lives, I didn’t treat him as fragile as he should have been because for me, he is a strong individual and that he can surpass every heart attack he had. Going to the hospital was a normal thing for me, since he was sick most of the time. When he was eight years old, upon arriving from school, I was informed that he was again admitted. I was very nonchalant about it but when I found out that he was in the intensive care unit that was the first time I felt fear for his health. When I entered the ICU, my heart just died upon seeing my brother. There were so many tubes inserted in his body and the respirator and cardiac monitor was really getting to my nerves. I tried to wake him up but he won’t respond. I tried not to cry; I tried to be strong for him but the mere act of speaking was very difficult for me. I want to tell him how much I love him but I can’t speak. I don’t want him to hear my trembling voice and give away my emotion. It was very difficult because I know his time is running out and I can’t even tell him how much I do love him. The day after, I had to go to school but I wanted to stop by the hospital however, I was running late so I decided against it. After school, I went directly to the hospital, but the ICU nurse said that he died 9:00 A. M. that day. I couldn’t believe my ears and I went home shocked. It was only when I saw him there, lying in the coffin that I believed that he already left. He left without me telling him how much I do love him. He left me. My brother’s death made me realize that anybody that I love can leave me without any notice, anytime. Now, I fear of being left by my parents. They are all that I have and I can’t stand a thought of them leaving me for good, forever. They’re both old and I know their time in our world is almost up. I try to have myself ready for that dreadful day. I think, based on experience, my initial reaction would be disbelief then followed by numbness, which can last for several days. The numbness would then evolve into anger. I know I will be angry to myself for not being a loving daughter that I should have been and anger because they left me all alone. The stages of grief that are discussed by Smith (2009) are denial, anger, bargaining, depression and acceptance. One lesson that my parents taught me after my brother passed away was life goes on. People we care for and love do come and go but we continue to live. We should accept what we have or don’t and try to live life the way we should have. I believe that one can never forget one’s loss but he can only get used to living without the person. Thus, I know I have resolved my grief when I am already used to have a life empty of my loved one’s absence. This topic is so sensitive for me so I think it is appropriate for me to share my own experiences of grief with a client/ patient if it could give the patient assurance that after the heartache, he still can have a life. References: Smith, M. , Jaffe, E. , Segal, J. (2009). Coping with Grief and Loss: Support for grieving and bereavement. Retrieved May 11, 2010 from http://helpguide. org/mental/grief_loss. htm Goodman, R. F. , (2000). Coping with grief after a sudden death. Retreived May 11, 2010 from http://virginiatech. healthandperformancesolutions. net/Tech%20Trauma%20Articles/Articles/Coping%20With%20Grief%20After%20a%20Sudden%20Death. pdf

Romeo i Juliet theatre review Essay Example for Free

Romeo i Juliet theatre review Essay Romeo and Juliet is a romantic play based on two peoples desire to spend their lives together, but it doesnt exactly turn out exactly as they would have liked. The Black Cat Company showed this William Shakespeare production to us on Friday the 20th of October. This play is nearly split in half at the beginning, there are two groups of people both completely different, The Capulets and The Montagues. Romeo a good-looking working class young man is a Montague and always will be, he falls for a beautiful women Juliet and everything is fine until he finds out that she is a Capulet. After sneaking around Romeo is banished from the city of Verona for killing Tybalt a Capulet. Whilst Juliet is forced to marry a gentleman (by her parents) she does not want to go through with it. She then gets her hands on a potion that made her sleep for 48 hours. Her parents find her the next morning and think she passed away in the night. Romeo hears his beloved Juliet is dead and buys very strong poison; he goes to where Juliets body is and drinks it. Juliet wakes up and after seeing Romeos body she kills herself. The set they used was very simple, set out on stage left was a table with a flowery cloth on it, in the centre of the stage was a black box making it look quite simple and old fashioned, this had a sword in it, at the back was obviously a backdrop, where the actors changed and also was a music player. The music was very carefully chosen and really set a goof atmosphere, the costumes made it very obvious of the time this played would have taken place. The lighting was very basic; there were no special lighting effects at all. The characters really made an effort to involve the audience, their diction was also very clear. The narrator spoke very well and told the story very interestingly. Tybalt made it very clear that he was a baddy his anger came across well and also had very good stage presence. Benvolio had very good facial expressions and all around body movement, interesting to watch when he was on stage. Romeo was on stage nearly at all times he was a good actor that moved well across the stage, the tension between him and Juliet came across very well, he showed clearly that Romeo was a Montague by making clear hand jesters and generally acting like a down to earth working class young man. Juliets speech was in general quite good, but at some points I found it hard to understand her because she spoke very fast and ended up loosing her cotenants. Her use of props was very good and I think she improved her stage presence as the play progressed. Her best part was by far keeping incredibly still on the table while she was meant to be dead, it must have taken a lot of rehearsal. Mercutio was personally my favourite actor he had a very good pronunciation of Shakesperes English and seemed to pick it up very well. His reactions were also very clear and very interesting to watch. The nurse was more of a comedy actress, she did it very well to begin with and was very entertaining but towards the end, she went a little bit over the top. She involved the audience a lot and made a lot of the younger children laugh. This was all due to her body movements, she acted the elderly women very well and made it very obvious after one step on stage everyone could tell that she was playing an old woman. Her facial expressions were also something to remember. All of the actors and actresss worked well together and if someone forgot their lines they would each no exactly what to do. The moods change quite frequently in a play like this as it can go from happy and romantic to death or tragedy, the music really helped us realise what was going on. This story can also come across as very complicated, but as the actors new they were performing to a young audience so they deliberately targeted that aged group; they did it well so that they would find it easy to follow the story line and understand it. Even if the children didnt quite understand the language they could still tell what was going on because of the acting, the way they looked at each other and acted towards each other. The other thing that I happened to notice was the way the audience reacted to certain scenes, they whistled in the romantic scenes and gasped in the fighting scenes, which is a clear compliment to the actors. In comparison to other plays I have scene this one was good although with the right equipment and lighting and effects it could have been a lot better, but unfortunately they just didnt have the time to plan all of that. Other plays that I have seen are very different ones to this I have seen mostly musicals. An important scene in this production was the opening scene, it was an all round good scene, it was clear about what was happening, it made it very obvious about who was Montague and who was Capulet it gave the production a kick start as they caught the attention to the audience. Another important scene was the big fight scene, with all of the actors present when Mercutio was murdered; it was set out well, which was also easy to understand. My favourite scene by far has to be the last one, where tragedy hits, Juliet is dead on a table and Romeo comes in bursting with tears looking at his beautiful lover and just torn apart at the fact that he has lost her, he then kills himself but right at the moment when he is in so much pain he cannot speak a word Juliet wakes up and sees him there struggling to breathe and the look they exchange is just incredible. The atmosphere that is created in not easy to sit through but it is still brilliant and the audiences reaction to what had happened was what they were hoping for Im sure. It was very effective. I enjoyed this play very much and it was just a shame that I couldnt give it my full attention, as I had to write notes in the process. Four people, two women and two men, and the fact they had no interesting lighting or effects they did exceptionally well to put this play together. They certainly targeted the audience well and also at the end they let the audience ask questions about their background and also asked for a couple of volunteers and showed them how to stage fight. I thought this was a very good thing to include as it doesnt just mean that we just watch a play and thats the end of it, we also got to learn about it and pick up a few good tips on how to act well. I thoroughly enjoyed my afternoon.

Preparing a reflective report

Preparing a reflective report Reflective report is the report which covers different stages of the business plan that includes development, idea initiation, business plan development, generating the presentation and feedback. Also is personal role and reflection of the meaning of business plan to determine the knowledge and our involvement in preparing the report which help the student to analyse the whole process of developing business plan from ideas developing to generation of plan. 2. THE TEAM WORK Our business plan group was made up of four members including myself and Saida M. Bandawe, Edna Mtema and Grace Sikaona with the help of our tutor. After we form our group we planned to meet after classes and discuss different business ideas from each member of the team and we decide to work on the Trash Collection project after confirmation with our class lecture. The reason of choosing this project is to prevent environmental pollution in Mikocheni society as well as Dar es Salaam city in the future. The roles distribution ere based on the area of specialisation so as to be able to give contributions in the form of ideas to progress with business plan preparation. Criteria for distribution of roles were convenience, experience, comfort and awareness in terms of how things are done for the success of the company. 2.1 The role In our team we discussed all tasks together in order to give everyone a chance to suggest not only the task they agreed to work on, but also to be aware on how to prepare the parts in business plan. For example every week we had to work one task, everyone on her own and at the end of the week we meet to discuss the ideas and then conclude which is the best. The roles were as follows: Saida M Bandawe did on operational plan and management team and report writer. Edwardina N. Karugendo worked on financial plan and risk assessment. Edna Mtema ,has worked on the business opportunity and industry analysis of our business Grace Sikaona has prepare the details on marketing and also financial plan. 2.2 Specializations Every team member specialised in those roles based on the criteria put forward earlier above which she felt comfortable to deliver the best of the ideas on the field. I worked on Marketing and financial plan as Im currently working in the bank as payment officer. It was easy to me to do financial statements for our business project. 2.3 Contributions of team members All members participated actively in preparation of all the business plan from ideas to complete document, members worked together in all stages until successful submission of the business plan. There were different kinds of contributions from members such as voluntary report writing and collection of data a round different Municipal Council stationeries etc. 2.4 Team forming process The team forming in our class was done by each classmate looking mates she/he can work well and form the best group. After we form our group, the lecture ask each group to find four business ideas, then discuss with her the best based challenging, helpful to the society and not common business among four ideas. 2.5 Efficiency of team work We managed to finish our business plan as planned and submitted on time. The fact that we used to work together and discuss all as a group which has minimised complaints towards a person assigned on that task in case something went wrong or not clear. 3. PROCESS OF IDEA INITIATION 3.1 Arriving at the idea of the business plan The training we got at IIT on Small Business Development for almost six month, has made us to understand how to plan and start up a business and see the need of selecting a specific segment to focus upon. 3.2 Choice from the possible ideas Idea is a purpose or guiding principal. Our group had different ideas such as: Restaurant Tailoring Trash Collection We decided to take the idea of Trash Collection project because we were concerned with preventing environmental pollution in Mikocheni society as well as Dar es Salaam city for the future. Also by considering the World environmental crisis, so by doing this business not only we will be benefit financially but also we will play a big role in protecting our environments. 3.3 Lesson I learnt from the process of idea initiation (Theories) Through business plan preparation I learned a lot and one is time consuming and a tedious work, one need to be passion in a subject and free his or her mind so as to grasp exactly the knowledge that the subject carries. Also I get chance to practice what we learn in class from first year Diploma to my third year. For example a) Marketing theory i) selecting a target market( A niches market) We chosen Mikocheni area as a narrow group of Dar es Salaam city resident but similar interest. (Barringer, B.R. and Ireland, R.D pg 318) b) Financial Theory For any entrepreneur has to have four financial objective which are i) Profitability -Our company ability to make profit ii) Liquidity -Our company ability to meet its short term obligation iii) Efficiency- How productively a firm utilizes its asset iv) Stability -The overall healthy of the company financial structure of our business, particular as it rrelates to its debt-to- equity ratios.( Barringer, B.R. and Ireland, R.D pg 222) I also learnt that sharing ideas with others is very important as it gives a chance to students to examine the ideas deeply as a way to see if it can be implemented, possible merits and demerits, challenges and issues which need a close attention before moving into consideration 4. PRESENTATION EXPERIENCE It is important to present a business plan because it builds a confidence and ability to express she/he ideas and views to the panel 4.1 Importance of the presenting the business plan Presenting in a group might not be a good way instead in our class we had an opportunity for each one of us to present their business plan singly and each members has to present at least two slide, for me this was an excellent way as it helps us to build confidence in defending our opinions and thoughts when answering the questions raised by the panel. During presentation I learnt the following: During presentation is important to be prepared and well organized, otherwise you will end up shaking and get nervous, and hence no massage will be delivered to the audience. In presentation one must focus on what s/he is going to accomplish with the requested capital and less on high level markets statistics. Its important to hold presentation for less than one hour in order to maintain panel attention and not get tired or bored with the presentation. Also in presentations, awareness of the time available to cover important points within that period and maintain presentation flow. Ability to jump back into the presentation after having answered the questions from the panel,, where more clarification on solution of a problem was demanded. Presentation help me to builds more confidence as it was my first time to do presentation, and hope next time it will be more enjoyable and much I learned from this presentation will help me 4.2 Learning Experiences Through the course of small business development I have learned that in order to develop any kind of business someone need to understand the market opportunity either by finding the gape, observing the trend or solving the problem, then the next step will be the business planning. 5. ALTERNATIVE SCENARIOS The prediction of growth in our business plan was optimistic; thus why we put our business idea in the market, get loan from EXIM Bank for the remaining part of the capital required in order to operate business and hoping after three to five years we might manage to return the loans due to high demand of our services. As Entrepreneurs we know every business has its negative and positive outcomes, if EGES Trash Collection does not grow as predicted we will ask help from the AJM Company which has experiences in the trash collection industry to boost the growth depending on what was the reason behind the failure. For example, if the failure was operational, we may ask them to train the operation manager to be trained by their experienced operational manager. 5.1 Usefulness of the business plan By using our business plan, our company can use it as a guide and means to see how well the results of the business are. Also the business plan has put all necessary strategy down which will help the management to use it as guidelines in daily operations activities. For example, the marketing plan guides as an instrument which creates public awareness to potential customers, maintain relationship with the present and retain loyal customers, plan and schedule by taking actions. Also it helps to get feedback from customer on how we are providing the services. Also financial plan will help us to see the direction of the business in terms of income and expenses of the company as are mentioned and projected in years to come, showing where the company would be and where the company stands at present. 5.2 Limitation of the business plan Our business plan if it happens to be implemented the following could be the limitations: Government Law- according to our government law that no one can register the company for trash collection like other company providing services instead has to be sub-contracted by respective municipal or approved trash Collection Company. Bad Infrastructures- with respective to our area of trash collection of Mikocheni resident the street are not organised/viable, this results in hindering the process of collecting trash to be difficult or not possible at all to pass through the street roads especially during rain seasons Resident movement- Most of families in Dar es Salaam, particular in Mikocheni area, the residents are moving from one area to another due to yearly increase of the lease. This will results to bad debtors to our company as there are no National ID to track them to pay their bills accordingly. 6. Conclusion Business plan play all the above mentioned roles in our business development, this is an important document for the life of the company and should be confidential. Business plan needs team dedication in terms of time and idea sharing. For sure each part needs critical analysis for the business to grow and that financial plan is company backbone even if it hectic work to come up with accurate figure in preparing financial projection. All required is the that all members to be proactive on each section such as industry analysis, viability of the business and marketing plan for the business plan for the benefit of their business, Also the Government need to change the law for trash Collection Company registration to be like other companies providing different services. This will help to have best company as the city cleanness is not yet met International standards and also more companies registration will increase competition which might improve the quality of the service provided to the resident and the services cost might decrease.

Differring Religions In Todays Essay -- essays research papers

Differring Religions Each religious group possesses its’ own individual world- view. Two groups, which vary a great deal when reflecting upon their world-views are the Native Americans and the Puritans. While one group holds one set of standards and beliefs to be true, the other group abides by a completely opposite set of ideas. The Native American religion functions using its’ own world –view. Unlike in Western religions, the Native American religion does not have certain places in which they need to be more religious than others do. In the Native American religion there is no notion of essential monotheism. There is no one true god in their religion; therefore they are free to have open-ended worship. The Native American religion is also made up of a pluralist belief. This means that different tribes have different myths and rituals, although they are all part of the same religion. In the handout, â€Å"Franciscans and Indian Revolt†, the idea that the world-view of Native American religion differs from many others is evident. The main conflict in this reading is that men dominate most positions in religious power. The Shaman, the Native American religious leader, manipulated the people through rituals and trances. He was said to possess supernatural powers. The Shaman was both feared and admired by the Native Americans. He was known to have the ability to either heal a sick man, or kill him. It was these types of powers, which set him apart from the Jesuit priest in the reading. Originally the Native Americans despised the entire Jesuit religion. The hated their clothing, their ideas, the way they went about their lives, etc. However, the Jesuits immunity to disease made the Native Americans take notice of them. It was through this that they began to admire their â€Å"powers†. The Native Americans saw the Jesuits as sorcerers, just as the Jesuits saw them. The Jesuits ritual of baptism made the Indians believe that Jesuits had the power to ki ll people with water. The Jesuits were also able to read and write, which greatly impressed the Native Americans. In the reading â€Å"French Views of Native Americans†, the Native-Americans are described as â€Å" they are I say, savage, haunting the woods, ignorant, lawless and rude.† They reading continues to go on referring to them as wanderers and basically a senseless use of human life. The French formed these opinions of ... ...one God. The Native Americans do not hold the idea of monotheism true, while the Puritans strictly believe in it. This is discussed throughout the reading â€Å"A Model of Christian Charity†, along with the Puritan system of a covenant. It restates the idea of obeying one God, and following the ideas of the covenant along with the commandments. It also discusses the vital need for a close knit community, yet another Puritan belief. As written in the text, â€Å" every man might have need of other, and hence they might be all knit more nearly together in the bond of brotherly affection.† This is simply the idea of having a community, which is a main factor in Puritan life. There are many differences, which separate the Native American religion from the Puritan religion. Their God, their way of life and their belief system take two different paths. One group has a set of ideas which they feel are correct and appropriate to live by, while the other group has world-view s which they expect are the right ways to follow the religion in which they believe. The Puritan religion and the Native American religion may have very little, if nothing, in common, however they both served their people well.

The Trial And Death of Joan of Arc :: St Joan of Arcs Heresy Trial and Death

On May 16, 1920, Pope Benedict XV conducted a ceremony at St. Peter’s Basilica in Rome to canonize Joan of Arc, often referred to as the Maid of Orleans. This ceremony was the final step in a process that was begun in 1849 by the Bishop of Orleans, Felix Dupanloup, over 400 years after St. Joan’s was tried, convicted and executed in the name of the Church. A study of her heroic deeds and an intensive review of her life, virtues and the trial transcripts that condemned her to be burned at the stake, resulted first in her beatification in 1909, and finally her canonization 11 years later in 1920 (Pernoud 245). Amazingly, two years after that, the woman who had been condemned, put to death, and then canonized as a saint by the Catholic Church, was declared the patroness of France (McBride 82). Jeanne d’Arc was born around January 6, 1412, in the village of Domremy in France (Thurston). At the time of her birth, France and England had been engaged in the longest war in history, which has come to be known as the Hundred Years' War. These two countries were fighting over whose right it was to rule. The English had occupied much of northern France, and the primary issue became the survival of France as an independent state rather than as part of an Anglo-French empire ruled by the English monarchy. The French were determined to drive the English out and crown Charles VII as their king (Reither 227-229).   Ã‚  Ã‚  Ã‚  Ã‚  Joan was a simple peasant girl who was raised in a Catholic home as the youngest of five children (Thurston). Her mother was very religious and had a big influence on Joan's life. Joan never learned to read or write, but was skilled in spinning and sewing. She was also always very strong and healthy (Michelet 8). At the age of thirteen, Joan began to have holy visions and hear the voices of saints she identified as St. Margaret, St. Catherine, and St. Michael (Thurston). Her voices convinced her to vow to remain a virgin (Lucie-Smith). When Joan was seventeen years old, the voices revealed her divine mission. Joan was told that she had been chosen to lead the French army into battle against the English, to drive them from French soil. The voices instructed her to go to see Robert Baudricourt, the Captain of Vaucouleurs, who would arrange for her to be taken to see the king (Michelet 12).

Homeschool vs. Public School Essay

Homeschooling has been a debated issue for years. It’s been disputed as to whether homeschooling is more beneficial to a student than attending public school. Although there is some advantages in homeschooling a student, the disadvantages outweigh the advantages and are too detrimental to the student. Homeschooling hinders a students’ social development by allowing them to escape from the distractions and pressures of society. Taking students out of public schools only isolates them from society and their peers. Allowing a child to learn at home, lets them create their own schedule. By establishing a personal agenda, the student gets many perks. They are allowed to sleep later and have more free time. In all, they’ll waste less time because school is all about them. They learn things at their speed and can concentrate on their educational weaknesses. Students can get more individual attention from their parents, which can provide greater challenges. And without the crowded schools, the student can have a reduced amount of distractions and avoid peer pressure due to the lack of peer interaction. Although these are all great benefits of homeschooling, they also can be detrimental to the students’ growth as an adult. Without a structural environment that a public school provides, students don’t learn how to handle deadlines and rules. This really can hurt these students later in life, especially in the business world. Students need to learn how to listen to authority figures, besides their parents. They need to be able to follow someone else’s guidelines and work under pressure. Due to the lack of deadlines and stress in their homeschool environment, students have less practice in handling pressure. This makes students that attended public schools more attractive to businesses. And due to the lack of interaction with their peers, homeschooled students have fewer social skills and less practice with teamwork, which definitely disables them in the workforce. They aren’t used to the distractions that kids that were forced to learn in crowded high schools had to deal with. They never had to cope with peer pressure or temptations. So if they are persuaded or enticed  later in their adult life, they won’t know how to handle the situation and react maturely. Even though homeschooled kids seem to have more free time, they don’t have as many activities to fill up their time. This disrupts their ability to manage time and learn to work under pressure with deadlines and time limits. With everything that homeschooled kids don’t get to live out, they are deprived of experiences that will better prepare them for the workforce or higher levels of education. Homeschooling really deprives students of acknowledging all the different opinions and options the real world can offer. By only encountering the opinions of ones’ parents, a student gets a limited amount of knowledge and varied ideas. They just become clones of their parents. It’s noticeably certain that each generation gets more intelligent as time progresses. My parents are amazed at what I learned in high school, especially in my advanced classes, because they didn’t learn any of what I had until college. And although homeschooled students can benefit from a more fitted education and concentrate on their own needs, their curriculum can become too narrowed, limiting all that they could obtain. In all, by limiting the knowledge of a student to only what their parents know, how could society ever grow and develop? A student needs to learn in an environment that will adequately prepare them for the ever-growing society and competitive work field. Along with the elimination of peer interaction, homeschooled students are isolated from pluralistic society. Once they escape the secluded environment of their home, they aren’t prepared to enter a greatly diverse society. Their involvement with different cultures is greatly decreased due to their lack of availability to interact with students of different backgrounds on a daily basis. Homeschooling doesn’t develop a students’ sense of community. Without any reason, or even any chance, to communicate with different types of people, homeschooled students are at a lose compared to those who attend public schools. A persons’ social development expands during high school when one is repeatedly surrounded by different kinds of people with different opinions, ideas, and backgrounds. Homeschooled students are not prepared for a culturally diverse society, so when shoved into the workforce  or higher levels of education, they are culturally shocked that everyone isn’t like them. This is yet another advantage students have that attend public schools. They are that much more ahead. All things considered, homeschooling does have some advantages to teaching and helping a student grow educationally. But it doesn’t help the student grow socially or even personally for that matter. They will fall into problems in their adult lives. They won’t be able to be as socially acceptable as someone who has faced problems and pressures of our economy already. Homeschooling doesn’t allow students to be as prepared as others for the distractions and stresses of society. It doesn’t adequately prepare students for successful futures.

Canadian Club Whisky Marketing Portfolio

MKTG 111 Group Portfolio Assignment Canadian Club Whisky December 9, 2011 Table of Contents Introduction3 Overview3 Strategic Analysis4 Recommendations5 Competitive Analysis8 Target Market Analysis9 Positioning Statement and Positioning Map10 Marketing Communications Analysis15 SWOT Analysis17 Bibliography18 Introduction The popularity and worldwide success of Canadian Club can be attributed to more than just its great flavour. Review of key marketing components has given an all around understanding of the thought process involved in ensuring the success of this company.These components include, the analysis of the product, pricing, competition, target market, position within the market, distribution, marketing communications, strengths, weaknesses, opportunities, and threats (SWOT). Overview Overall, Canadian Club’s marketing operation is effective, drawing from its classic image. The product’s target market is primarily males, aged 25-35, living in urbanized regions, with an $80,000 to $100,000 salary. Canadian Club offers a smooth taste with the industry standard potency in comparison to its competitors. The product is priced slightly below average at $24. 0 for 26 oz (LCBO, 2011). In Canada, it is mainly distributed through Crown corporations and is available at any licensed establishment, along with its competitors. Canadian Club has promoted itself as a classic beverage for mature, yet adventurous adults and has focused a great deal of attention on its unique history, in advertising and promotions. The marketing efforts of Canadian Club are unique to their competitors and have resulted in world records, including the world’s longest running international advertising campaign, and the world’s longest running promotion (Canadian Club, 2011) (Hide-A-Case, 2011).As a result of this, Canadian Club has seen an increase in sales and attention in the media. Strategic Analysis The face of Canadian Club has changed drastically over the p ast number of decades. It has fallen from its position as premium liquor to a cheaper alternative. The distribution of Canadian Club does not differentiate from its competitors due to legal restrictions and is available anywhere that liquor is sold in Canada. What sets Canadian Club apart from its competitors, however, is the price. Canadian Club is of high quality, yet their prices are set low.This gives the impression that it is of poor quality, which is damaging to the brand. Whiskies like Jack Daniels and Jameson have been successful with marketing their brands as the â€Å"cool† whiskies. Jack Daniels gained popularity after it became the drink of choice by the men of HBO’s Entourage, a show that depicts the glamourous lives of current celebrities. Canadian Club is beginning to see a comeback as a result of their sponsorship with motorsport events and illuminating their history as the whisky of choice in the 1920’s (Canadian Club, 2011).In addition to this, Canadian Club has also had the world’s longest running international advertising campaign (â€Å"The Adventure Series†) as well as the world’s longest running promotion (â€Å"Hide-A-Case†), which make their marketing efforts unique to their competitors (Canadian Club, 2011). Recommendations Canadian Club is on the right track with their recent work, highlighting their history. With television shows like Boardwalk Empire and Mad Men (both of which have promoted Canadian Club), past era themes are at the height of their popularity.This promotion can spark a new interest in people seek a similar image of old-time class (Kent, A, 2011). In the â€Å"Damn Right, Your Dad Drank It† Campaign, Canadian Club has promoted the whisky as the preferred drink to the consumers’ fathers. This promotion was very successful in bringing Canadian Club back into the spotlight in advertising. On the whole, their approach to bringing â€Å"old-school† bac k, has proven to be very successful and should be continued (Damn Right, 2009). Originally marketed as a premium liquor, Canadian Club now sets their pricing below average of liquor industry.In taste tests, Canadian Club has surpassed competitors like Crown Royal and Jack Daniels and its price should reflect this. By Marking up its price from $23. 40 for a 26 oz bottle to approximately $30. 00, consumers will observe Canadian Club to be of higher quality and value. It is highly recommended that nothing be changed about the product itself. In order to maintain its classic status, the bottle, labeling, flavour, and production process should remain true to its original state. Changing the bottle and labeling of Canadian Club may also result in being poorly received by current customers and Canadian Club may lose sales.As a result of strict Canadian liquor distribution laws, there is very little that can be done or can be recommended in terms of determining the placement of Canadian Clu b. Canadian Club is available in any licensed store and most bars across Canada (LCBO, 2011). To establish a future customer base, creating and promoting a unique new cocktail menu featuring Canadian Club as the cocktail base would be effective. There have been many Boardwalk Empire inspired cocktails created with Canadian Club Whisky, that can be made up into a small booklet, sold with a 26 oz bottle of Canadian Club.Some of these drinks include the Boardwalk Manhattan, the Tea-Totaller Teaser, and the Top Hat (Loughlin, C, 2010). Teaming up Canadian Club and HBO’s Boardwalk Empire with a new contest promotion would work beneficially for both parties. A four-day trip to Atlantic City, the setting of Boardwalk Empire, as well as the location where Canadian Club was smuggled into America during Prohibition would be an excellent promotion. This would encourage fans of both, the television show and the whisky, to participate, while also reaching out to potential customers.While it is common to find winter bundles, Canadian Club should make summer themed bundles as a way of promoting it as more than just a â€Å"cold weather† beverage. With new mixed drinks that are incorporating Canadian Club, it is recommended that they create bundles that include merchandise like t-shirts, baseball hats, and aviator-style sunglasses. Canadian Club has been granted royal warrants of Queen Victoria, King Edward VII, King George V, King George VI, and Queen Elizabeth II (Canadian Club, 2011). Creating an advertising campaign, reflecting on this would be effective.The campaign could go in one of many directions. For example, they might choose to use classic imaged with Canadian Club bottles superimposed nearby, or by using attractive, royal-themed artwork, depicting Canadian Club as a drink fit for royalty. Canadian Club has received a great deal of attention from their unique and long-running Hide-A-Case promotion. With still a number of cases that have been hidden a round the world, still unfound, there should be more marketing efforts to draw attention to this with more clues, and possibly, additional hidden cases. Competitive Analysis Target Market AnalysisTarget Market Profile| Categories| Variables| Typical Breakdowns| Geographics| Region| Ontario, British Columbia| | City or census metropolitan area (CMA) size| 1,000,000-4,000,000| | Density| Urban| | Climate| Cold, warm| Demographics| Age| 25-35| | Gender| Male| | Family size| 1-2, 3-4| | Stage of family life cycle| Adult single, adult married, no children, young children| | Income| $80,000-$100,000| | Occupation| Professional, managerial| | Education| College/university graduate| | Ethnic background| Caucasian, Asian, African-American, Hispanic| | Home ownership| Own home, rent home|Psychographics| Personality| Adventurous, mature, extraverted| | Lifestyle (Goldfarb Segments)| Fun, social, easy-going, friendly| Behaviouristics| Benefits sought| Entertainment, relaxation, socialization| | Usage rate| Medium user| | User status| Regular user| | Loyalty status| Medium-strong| Positioning Statement and Positioning Map Canadian Club Whisky is positioned in the alcoholic beverage market as smooth, pure, high quality whisky. This product is ideal for those who enjoy an adventurous and sociable lifestyle. It focuses on its revolutionary length of aging, bringing a higher quality of whisky. | | | | | | | | | | | Potent| | | | | |   | | | | | | |   | | | | | | | | | | | | | |   | | | | | | |   | | | | | Smooth|   |   |   |   | Harsh| | | |   | | | | | | |   | | | | | | |   | | | | | | |   | | | | | | ? |   | | | | | | |   | | | | | | | Weak| | | | | | | | | | | ?| Canadian Club Whisky| | | | ?| Jameson Irish Whiskey| | | | ?| Crown Royal Whisky| | | | ?| Jack Daniel's Tennessee Whisky| | | | ?| Smirnoff Vodka| | | | ?| Budweiser Lager| | | | Product Analysis Core product| Actual product| Augmented product| * The consumer may experience a feeli ng of relaxation and excitement, which creates an atmosphere of enjoyment. * A branded product; a liquid beverage within a bottle, covered with a label. | * Able to be exchanged bottle for a recycling refund. | Pricing Analysis Pricing Strategy Price: $24. 40 750 ml bottle Demand-Oriented Pricing Bundle – For seasonal holidays, Canadian Club sells bottles bundled with rock glasses for a higher price than a regular bottle, however the glasses offer a greater value to the bundle. Penetration – The average price of a 750 ml bottle of spirits is $26. 00. Canadian Club is sold at a cheaper rate to be more appealing to consumers. Competition-Oriented PricingBelow Market – Most spirits are sold for a higher price than Canadian Club. This gives Canadian Club an edge against the competition. Competitive Pricing Analysis | Canadian Club| Jameson| Jack Daniels| Crown Royal| Smirnoff| Budweiser| LCBO| 24. 40| 30. 30| 29. 85| 34. 45| 24. 45| 23. 50| SAQ| 21. 99| 30. 25| 29. 99| 29. 99| 23. 25| 22. 50| Liquor Mart| 24. 99| 27. 85| 27. 25| 26. 99| 22. 99| 22. 32| BC Liquor| 23. 75| 32. 99| 29. 99| 27. 99| 24. 99| 27. 29| NSLC| 26. 98| 30. 99| 29. 99| 29. 99| 26. 98| 25. 79| Liquor World| 23. 85| 32. 95| 27. 25| 34. 85| 22. 95| 23. 85|Distribution Analysis Distribution Strategy Canadian Club is distributed in all provinces/territories exclusively. This is due to strict laws set out provincially that control the sale and distribution of alcoholic beverages. Most provinces and territories have kept total or near-total control over the sale of liquor. Quebec and Alberta have managed their own municipal liquor stores, yet have allowed liquor sales in some retail stores. Distribution Channels Government-Owned Liquor Store (LCBO) Producer (Beam Inc. ) Producer (Beam Inc. ) Consumer Consumer Retailer (LCBO) Retailer (LCBO)The most popular distribution channel in Canada is the number of government-owned liquor stores, province-to-province. Few provinces have alte rnative channels for distributing hard liquor. Because this channel is strictly controlled by the government, the product goes directly into the retail stores from the producer. It is then available to the consumer. This retail store also acts a wholesaler to private retailers and businesses. Private Liquor Store (Liquor Mart) Producer (Beam Inc. ) Producer (Beam Inc. ) Wholesaler Wholesaler Very few private liquor stores are in operation in Canada. The liquor goes rom the producer to the wholesaler which is also the government-owned retail stores like LCBO. The private retailer must purchase their liquor from their provincial liquor wholesaler for resale to the consumer. Private retailer Private retailer Consumer Consumer Private Online Retailer (Whisky Exchange) Wholesaler Wholesaler Producer (Beam Inc. ) Producer (Beam Inc. ) Similar to private retail stores, online stores must go through the same distribution process. This means purchasing from the government-controlled wholesal er before direct resale to the consumer online. Online retail Online retail ConsumerConsumer Private Business (Fox and the Fiddle Pub) Producer (Beam Inc. ) Producer (Beam Inc. ) Government-controlled retail Government-controlled retail The distribution of Canadian Club to business is strictly controlled by the government. As such, businesses are only entitled to purchase their liquor from government-controlled retailers. Industrial user Industrial user Marketing Communications Analysis Public Relations The public relations in The Canadian Club Whisky is approached in a variety of ways. For example the fourth season premiere of  Mad Man  was the first episode that involved Canadian Club whiskey.Cumulative results of that product placement across the season: * Overall Placement Value: $495,200Audience * Reach: 13,755,960 * Overall Audience Retention: 8,671,500 * Positive Feeling from Placement: 933,984 * Influence to Purchase from Viewing: 36,040 They also hold special events suc h as Canadian Club ® Whisky Historic Treasure Hunt; where truly unique treasure hunts, starting in Windsor, Canada at the Canadian Club Heritage Centre, participants will learn more about Canadian Club's rich heritage and could possibly win $100,000.The last method they use is through their website at www. thecanadianclubwhisky. com , where show you the history behind and all there advertisement. Advertising Canadian Club has multiple advertising tools that are used to promote their product. Canadian Club is advertised in a number of ways on television. This includes television commercial advertisements, occasionally running them in movie theatre previews and product placement in hit series like Mad Men and Boardwalk Empire. Magazine advertisements are used as well as posters in subways and billboards.Canadian Club is also connected on online social networking sites such as Facebook and Twitter to allow people to hear news about the product and also voice their opinion. Canadian C lub is also involved in motorsport sponsorship including the Molson Indy, which allows the brand name to get out to thousands of spectators. Advertising is also seen in private business to which Canadian Club gives free merchandise. This merchandise includes coasters, shot glasses, shot glass pads, matts, signs, and clothing.Direct Response Canadian Club sends out sales representatives to bars and clubs in order to promote their product as well as convince the bar/club owner make a purchase or continue purchasing from Canadian Club. The LCBO offers catalogues, based on the season, which establishes a link between the consumer and Canadian Club. On the Canadian Club website, they have a micro-site that divulges their history during Prohibition in connection with the currently airing hit tv-show Boardwalk Empire.On the website, they provide links to cocktails a consumer may make using Canadian Club, educational videos, as well as photos of some of the most prominent Prohibition player s. Sales Promotion Canadian Club received its first royal patronage from Queen Victoria and her husband Prince Albert. Canadian Club has a micro-site that educates customers on its role during the Prohibition. Canadian Club also sponsors F1 driving. Starting in 1967, Canadian Club held a promotion that included hiding cases of Canadian Club all over the world.The public were given clues and to this day, still three cases remain unfound, one being in the North Pole. Location of Factor| TYPE OF FACTOR| | Favourable| Unfavourable| Internal| Strengths * Prominent brand awareness in over 150 countries * Bartenders have been using CC in their drinks since its early years * Legendary, smooth flavor * Flavours are flexible and vary for different preferred tastes| Weaknesses * Price of product(s) may be more than that of competing companies * Monopolies may create high barriers that are hard to overcome, for new companies/products wishing to enter a market (ie.Expanding) * Indirect competiti on from other companies that sell other alcoholic products may take away consumers | External| Opportunities * Growing demand for new flavours and/or access to the brand in more countries around the world * Increasing demand for Whiskey over other alcoholic beverages due to changes in preferences (socio-cultural forces)| Threats * Cheaper products with a similar taste to that of CC * Competition with other alcoholic beverages * Socio-cultural forces may influence consumer preferences| SWOT AnalysisBibliography Official Canadian Club Website. (2011). Canadian Club Import Company. Deerfield, IL. Retrieved December 8, 2011, from www. canadianclubwhisky. com LCBO Retail Website. (2011). Liquor Control Board of Ontario. Retrieved December 8, 2011, from www. lcbo. com Hide-A-Case. (2011). Canadian Club Import Company. Deerfield, IL. Retrieved on December 8, 2011, from www. hideacase. com Canadian Club – Damn Right. (2009). The Arf. Retrieved on December 8, 2011, from http://thearf- org-aux-assets. s3. amazonaws. om/ogilvy/cs/Ogilvy-09-CS-CanadianClubWhisky. pdf Kent, A. (2011, April). Canadian Club – The Unofficial Whisky of Prohibition. Good Food Revolution. Retrieved on December 8, 2011, from www. goodfoodrevolution. wordpress. com/2011/04/19/canadian-club-the-unofficial-whisky-of-prohibition/ Loughlin, C. (2010). Explore Prohibition Cocktails with Canadian Club & Boardwalk Empire. The Intoxicologist. Retrieved on December 8, 2011, from www. intoxicologist. net/2010/10/exploring-prohibition-with-canadian-club-cockt